Your Mission + Vision Are Ready to Take Center Stage
Over the past almost two decades, I have had the privilege of working with countless people + organizations to develop, strategize, and grow brands. Even with all those accolades, my experience suggests that the most important thing I can ever tell you about myself is that I have had the privilege of spending some portion of the past 5 years living on the island of Barbados. What makes this so important to tell you now?
One, when I am speaking, on TV, radio shows or in rooms full of corporate professionals, this is the thing that makes everyone go "wow!" and Two, because this system, Big Brand Theory™, is what made it possible in the first place.
After coaching people through this system for so many years, what I can tell you are these things that I hope truly resonate with you:
✔ You are chosen to create a coaching system, consulting practice, course from your knowledge, or community of support that you can use to create long-lasting impact for a section of the world,
✔This calling is not optional. No matter what you do or try it isn't leaving you alone. You desire to share your wisdom, comfort, hurt, and change with anyone who will listen, and
✔It is urgent you respond to this calling. Staying silent, trying to push it back down until a more convenient time is actually costing you tremendous amounts of time, effort, and energy you could be using more effectively to change your life and the lives of those around you.
You are not choosing this. You were already chosen to steward this - Now is your time to respond.
PepsiCo Case Study
What Happened When PepsiCo Called About Big Brand Theory™
When PepsiCo/Frito-Lay reached out about exposing their selected leaders to the Big Brand Theory™ Personal Brand Building System, I knew a shift was coming. When Fortune 500 Companies start showing interest in sharing the value of personal branding with their employees, we can all say we are shifting into a world where authenticity is valued over performance for performance sake. Here's what we covered:
✔ Authenticity is the key to attracting new, aligned opportunity
✔ It is never too late to start showing up as your true self
✔ The Vision you see is intended for you to experience, and
✔ The more you try to ignore the work you are called to, the more it keeps calling to you - no matter how hard you try to stuff it down
This same theory - that everyone operating in their own unique, authentic identity, has the opportunity to impact their section of the world using a brand - is what I will show you how to execute over 16-weeks. Hear what some of the participants had to say about their experience being exposed to Big Brand Theory™ in just one day.
I'm Ready to Answer This Calling
Clarify Your Calling
Especially helpful for those who are not sure how to approach organizing all their big ideas. Your questions sound like - "Do I start a business?" "What part is my business, and what part is personal brand?" This is where that confusion stops.
Execute Your Value
Whether you have been working for the past 10, 15, or 20 years and aren't quite sure how to leverage that into a brand, OR your business is in a season of taking an unscheduled pivot, this Coaching is designed to solidify your framework to maximize results.
Build the Lifestyle + the Math to Support All Your Goals
Build the Vision, Fund the Vision, Set Goals to Get the Vision, Protect Your Inner Life to Sustain the Mission, Live the Vision. This is the efficiency model of the Big Brand Theory™
Your Calling has been calling out for you to pay attention to it...
When your calling is trying to get your attention, it's quite possible the last few years have felt like -
✓ "I should start coaching, I really think I have something to share with a section of the world,"
✓ "I have a feeling I should 'go all in' on YouTube,"
✓ "I have given so much to my job over the past 10, 15, 20 years, how do I capitalize on that?"
Or maybe the constant conversation in your head sounds like -
✘"there has got to be more than this,"
✘"why is my business stuck at this level? What I'm doing should be working!"
✘"I'm certain I have an entrepreneurial spirit, I just don't know what direction to go in now that I know I have to get out of corporate."
This System is designed to challenge, charge, and carry you into the Vision of your future you uncover.
And, here’s the real reason you’ve been waiting...
You’ve been trying to reach clarity, confidence, and certainty by yourself—as if identity-level change happens in isolation.
It doesn’t.
The kind of transformation you’re standing on requires structure, proximity, and momentum—not another season of waiting to feel “ready.”
This 16-week intensive is a deliberately designed environment where your brand, your calling, and your capacity are built with support, direction, and execution baked in.
Not hypothetically. Not someday. In real time.
Inside Big Brand Theory™ Intensive
Over 16 weeks, you will fully build and activate a brand that can actually hold the life you’re being called into—without burning yourself out or doing it alone.
You will:
✓ Develop a fully articulated brand identity
Not a persona. Not a performance. A clear, grounded expression of your perspective, values, and authority—so the right people recognize you immediately.
✓ Build a signature offer
Whether that’s a coaching program, consulting practice, course, or community, you won’t leave with ideas—you’ll leave with something real, structured, and positioned to sell.
✓ Work directly with a brand strategist with nearly 20 years of experience
You are not guessing. You are not crowdsourcing feedback. You have direct access, guidance, and refinement throughout the entire process.
✓ Create a social media strategy that supports visibility without draining you
No content chaos. No algorithm chasing. Just a sustainable system that amplifies your message and supports your energy.
✓ Execute as you build
This is not a watch-and-figure-it-out-later program. Everything is implemented during the 16 weeks—so momentum replaces overthinking.
ALL-INCLUSIVE 16-WEEK INTENSIVE
$10k
EXPERIENCE THE LIFE-CHANGING RESULTS
This is a fully supported, high-touch brand-building experience grounded in Big Brand Theory™ and delivered through UnCultured Coaching™.
Your enrollment includes:
✓ Weekly live, interactive coaching sessions (recorded)
Guided strategy, real-time feedback, and decision support throughout the 16 weeks.
✓ Full access to the Big Brand Theory™ textbook
A structured, written framework that anchors the work, reinforces the methodology, and serves as a long-term reference beyond the program.
✓ A continuously updated on-demand video library
Additional trainings, implementation guidance, and coaching assets aligned to each phase of the program.
✓ A private execution-focused community
A contained environment designed for clarity, accountability, and momentum—not distraction.
✓ Group chat access for currently enrolled members
Ongoing support, clarification, and real-time guidance as you build.
CASE STUDY
"Working with Shauna K. has changed my life completely.”
“…I went from just thinking about things I wanted to do to actually living + working abroad. Coming back, hiring + getting contracts. If you were thinking about working with Shauna K. You can just stop thinking right now +definitely do it - because you deserve to work with the best.”
-Jazz the CEO
Hear More Testimonials from Amazing People I've Worked With
I'm Ready for This Kind of CoachingThe 16-Week Intensive At a Glance
Weeks 1-6: Brand Foundation & Identity Architecture
The first six weeks are dedicated to building the core foundation of your brand and direction. This is where clarity replaces confusion and scattered ideas begin to organize themselves.
During this phase, you will:
✓ Extract and track the real data of your life
We identify the lived experience, patterns, and expertise that already hold value—often in places you would never think to look.
✓ Cast a clear vision for the lifestyle you are designing
Not just what you want to build—but how you want to live, work, and sustain it.
✓ Clarify what you are being called to say and do
So decisions stop competing with each other and everything else can organize around that center.
✓ Select the most aligned delivery model
Coaching, consulting, course, or community—chosen strategically, not guessing.
✓ Begin developing a sustainable social media strategy
One that supports consistency, attention, and long-term impact without exhausting you.
Weeks 7-9: Offer Development & Public Positioning
With the foundation in place, we shift into specificity and articulation.
This is where your ideas take form and your work becomes tangible.
During this phase, you will:
✓ Fully structure your signature offer
Including naming, positioning, modules, outcomes, and audience focus—nothing left vague or assumed.
✓ Begin showing up publicly with intention
You’ll start posting while continuing to refine the offer, so visibility and structure develop together.
Weeks 10-16: Supported Execution & Activation
The final phase is about momentum, reinforcement, and completion.
This is where everything you’ve designed gets built—with support.
During this phase, you will:
✓ Post consistently with guidance and feedback
So visibility becomes normal, not stressful.
✓ Build and finalize your course, coaching program, consulting practice, or community
With space to ask questions, gain insight, and make aligned decisions as you execute.
Benita
“Shauna K is the real deal, I believe each of us are going to be successful because of it. Her intent, transparency, and the way that she teaches is the real deal.”.
Jimi
“I was in a safe space, I could say what I needed to say, I could get all my questions off my chest, and Shauna was always there to lead me to the place I needed to be…this is not scary, this is attainable, this is doable.”
Brian
“What I love about working with Shauna is that a lot of coaches are using cookie cutter things. She is pulling on a deep resevoir of knowledge from not only building her own brand, but also generating millions of dollars in revenue for her clients”
